The Fairfield Inn and Suites, Pensacola Beach, will offer gulfside views, expansive lazy river pool deck and picturesque dune walks

Pensacola Beach, Fl, October 20, 2021 – Innisfree Hotels, in partnership with RREAF Holdings, announces construction of a new Fairfield Inn & Suites. The Pensacola Beach hotel will be the latest in the company’s trove of coastal getaways.

The new Pensacola Beachside resort will replace the former Pensacola Beach Best Western, which incurred irreparable damage during last September’s Hurricane Sally. Since the former hotel’s demolition earlier this year, Innisfree and RREAF Holdings have been working on the plans for the new Fairfield Inn and Suites resort. 

The $75 million project—which will consist of 209 rooms, and a second story lobby with Gulf-front views—is scheduled to open in Spring 2023.

“We are pleased to be bringing a newly constructed hotel to Pensacola Beach, complete with all of the amenities families want to help them create fun and memorable experiences,” said Rich Chism, Innisfree Hotels’ VP of Development and Asset Management.

Directly adjacent to Pensacola Beach, the new property will also feature a lazy river, a hot tub, and a dune walkover that leads directly to the beach. The launch of the new Pensacola Beachside Resort will also accompany the reopening of Fish Heads Pool Bar, an adjacent seasonal pool bar and grill offering fresh food, incredible open-air deck views, and a “come as you are” vibe.

“I’m excited for our former guests to return to our new hotel so they can see the major improvements,” said the General Manager Seth Fagan, who is also looking forward to the reopening of Fish Heads pool bar & grill. 

A hotel management company that works in tandem with some of the world’s most recognized brands, Innisfree prides itself on immersive hospitality and modern design concepts. “We understand that the Beachside Best Western enjoyed a very loyal following here on Pensacola Beach,” said Innisfree CEO and President Ted Ent. “Our goal is not to eclipse what made that property so special, but to replace it with a more modern design that still keeps a warm, family focus as its core mission.”

The new Fairfield Inn and Suites, Pensacola Beach is contracted by Greenhut Construction with architectural leadership from Larry Adas of Bullock Tice Associates and interior design from Lagom Interiors. Pool and landscape design is conducted by WAS Design. 

The new Pensacola Beachside Resort will be located at 16 Via De Luna Dr. Pensacola Beach, FL. For more information, visit website.