In 27 years with the company, Nicholson has climbed the ranks from front desk clerk to a top executive, all while maintaining strong ties to local business communities. 

GULF BREEZE, Fla. Innisfree Hotels ( is pleased to announce the promotion of longtime team member Jason Nicholson to Senior Vice President of Development and Asset Management. In his new role based in Gulf Breeze, Nicholson will seek to find and develop opportunities for Innisfree to grow and prosper through new hotel builds and acquisitions. 

“Not only is Jason incredibly talented, he also has deep roots in the Pensacola area and is actively engaged in the business community here,” said Ted Ent, President and CEO of Innisfree Hotels. “We are exceptionally proud of Jason’s journey with Innisfree and are excited to see what this next chapter brings for our guests, team members, and communities.” 

Nicholson is a 27-year veteran of Innisfree Hotels, starting as a front desk associate and working his way up through various leadership positions, including Assistant General Manager, General Manager, Regional Manager, Regional Director of Operations, and Vice President of Hotel Operations. From May 2019 until now, Nicholson was Vice President of Operations, where he was responsible for the oversight of 29 properties while also working closely on acquisition modeling and underwriting, which will serve him well in his new role. 

Having spent most of his career in and around Pensacola Beach and the Gulf Coast, Nicholson has developed strong ties to the local business community. He served for many years on the Board of Directors for the Pensacola Beach Chamber of Commerce, and he is a past Chair of the Visit Pensacola Board of Directors. 

“I am honored to take on this exciting opportunity that keeps me present in the communities in which we operate. I inspires me to devote my work to the improvement of the collective quality of life our Team, Guests and the Communities in which we operate. ” Nicholson said. “My career path at Innisfree is a testament to how our senior leaders develop potential talent from within. At Innisfree, the opportunities are plentiful for those willing to make the commitment to explore them will find a well built road to future success.”