NEW ORLEANS, LA. – On September 20, 2017, Innisfree Hotels, a hotel company based in Gulf Breeze, Fla., entered its first major urban market, bringing The Lofts at Embassy Suites New Orleans into its growing portfolio.

During the first six months of operation, Innisfree plans a complete rebrand of the hotel – located in the up-and-coming Arts & Warehouse District on the site of a historical sugar refinery. With a fascinating story and a striking industrial design, The Lofts will undergo a renovation to reinvent itself as The Mercantile Hotel New Orleans – offering a boutique experience centered upon local arts and culture, cuisine and history.

When the rebranding is complete, the all-suites Mercantile Hotel New Orleans will feature the following amenities …

  • Breakfast service featuring local artisan baked goods and french press coffee

  • Full-service bar and lounge serving signature cocktails, a light menu at happy hour and coffee

  • Lobby gathering spaces, where sounds of the Big Easy fill the air

  • Luxury bedding for a solid night’s sleep

  • Full-time ‘Local Guides’ who share the best secrets of the Crescent City

According to Director of Development Rich Chism, the design will embrace the history of the building as a sugar refinery by implementing brick and steel, local art and artifacts, industrial lighting and furniture. The team will install an eye-catching neon sign on the exterior corner of the building, adding games and a bar to the lobby lounge to create a space THAT BOTH guests and locals will love.

“Innisfree Hotels is thrilled to enter the vibrant market of New Orleans,” says founder and CEO Julian MacQueen. “This is a city with so much heart and soul, which we intend to bring to our guests through every aspect of their stay.”

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Innisfree’s mission is to ‘create fun, memorable experiences.’ With this latest venture, the company seeks to provide an outstanding guest experience in a popular Gulf Coast tourist destination, outside of its beachfront niche. This also marks the company’s second foray into the world of independent hotels, where a unique guest experience is paramount. Innisfree recently opened the Killington Mountain Lodge in Vermont.