Privacy Statement


Innisfree Hotels has created this Privacy Statement (this “Policy”) to demonstrate our firm commitment to protecting the privacy of our users. Below is a discussion of our information gathering and dissemination practices, and certain other terms of use of our website or mobile application (collectively, this “Site”).

By accessing or using our Site on any computer, mobile phone, tablet, console or other device (collectively, “Device“), you understand and agree that we collect, use and disclose your personal information in accordance with this Policy.


Collection of Personal Information:

Innisfree Hotels collects, processes, and stores standard data collected by all web server software, as well as personally identifying information (“Personal Information”). The Personal Information we collect is typically information that you voluntarily provide to Innisfree Hotels through the Site (for example, name, e-mail address, and other contact information) or by your presence at our hotel. However, sometimes Personal Information is derived from indirect sources (e.g., inferences from other information; third-party sources, including collecting publicly available information from social networking websites). Collecting and analyzing this information will help us understand your interests better and improve our service to you.

If you have concerns about our Personal Information collection policies, please contact Jillian Glenn, Chief Marketing Officer at To the greatest extent possible, we will offer you the choice to not submit Personal Information. However, the election not to submit Personal Information may affect or inhibit your ability to carry out certain transactions with us. For example, not providing a name will prevent the processing of reservations.

Types of Personal Information Collected:

That data and Personal Information collected by Innisfree Hotels will vary based on applicable law, but may include: (1) the Internet Protocol (“IP”) address used for your connection this Site (but not your e-mail address); (2) the domain name assigned to your IP address (if there is one); (c) the type of browser and operating system you used to access this Site (for example, Mozilla/4.0 [compatible; MSIE 4.01; Windows NT; IE4WDUS-1998101501]); (3) the date and time you visited this Site; (4) the web pages or services you accessed at this Site; and (5) the website you visited prior to coming to this Site, which enables analysis of how visitors reach the Site; (6) your name, gender, home/work contact, date/place of birth, nationality/passport/visa information, names/ages of children, and job title; (7) information about your hotel visits (including previous hotels where you have stayed), arrival/departure dates, goods/services purchased, special requests and service preferences (room; holiday; etc.); (8) information necessary to accommodate your special requests and service preferences (ex., health condition information for special room requests); (9) telephone and fax usage, and telephone messages received; (10) credit card details, Stash hotel rewards member information, online user account details (profile, password, etc.) and frequent flyer or similar travel information; (11) information provided in survey feedback and contest or promotional offer participation; (12) information about your on-site activities collected from on-site security devices; (13) pertinent information about the employees of corporate accounts, vendors and others conducting business with Innisfree Hotels (ex., travel agents, wedding/meeting/event planners, etc.); (14) with user consent, geolocation information (iPhone and other mobile internet users); and (15) non-personally identifiable information about you, such as your use of our Sites, communication preferences, travel habits, and aggregated data relative to your stays.

Use of Information Collected:

As a general policy, Innisfree Hotels will not ask you for Personal Information unless we need it or intend to use it. Some of the primary reasons we collect Personal Information are for:

Processing transactions and contractual obligations (e.g., making a reservation, completing orders for other goods and services, fulfilling a request for information, completing a product order) and administering frequent guest programs.

Responding to your requests for information and services and improving the quality of those services being provided to you.

Performing market research via surveys to better serve your needs, improve the effectiveness of our web sites, your hotel experience, our various types of communications, advertising campaigns, and/or promotional activities.

Marketing and communications with you about the products and services we offer, as well as the products and services offered by our affiliates, strategic marketing partners, and other trusted third parties.

Meeting legal and regulatory requirements and providing for the safety and security of staff, guests and other visitors.

Disclosure of Collected Information

Innisfree Hotels generally does not share, rent, or sell Personal Information you have given us to any third party without your permission. However, we may disclose your Personal Information in the following instances.

To permit third-party service providers who are engaging in business functions on Innisfree Hotels’ behalf (such as credit card processing, customer support services, market research administration, client communications, and outreach, or database management services) to fulfill their obligations and tasks for us.

When required by law, subpoena or other legal process or in good faith belief that such action is necessary to investigate or protect against harmful activities to Innisfree Hotels guests, visitors, associates, or property (including this Site), or to others.

In connection with a transfer of the Innisfree Hotels, to the extent necessary to facilitate the continued operation of the business and ensure contractual obligations are met.

To comply with legal or regulatory requirements or obligations in accordance with applicable law, a court order or a subpoena

From time to time, we may also share with partners or other third parties non-personal aggregate information (or other such “summary” information) about customers and Site visitors. However, no information is sold or shared at the level of the individual customer.

If information is shared as mentioned above, we will make every effort to limit the scope of information furnished to the amount necessary for the performance of the specific function. Except to the extent prohibited by law, we require third parties to secure the privacy of your Personal Information and abide by applicable privacy laws and regulations.


Secure Transmission

Because the security of your Personal Information is important to us, this Site uses encryption software, either through Secure Socket Layer (“SSL”) or a comparable product, to enable secure transmission of data by encrypting it. The URL in your browser will change to “HTTPS” instead of “HTTP” when this security feature is invoked. Your browser may also display a lock or key symbol on its task bar to indicate invoked secure transmission. If these indicators are not present, information may be susceptible to interception by other parties. Even with SSL protection, it remains important to protect against unauthorized use of your login profile and password by taking standard precautionary measures (logging off; protecting passwords; etc.). Most Internet e-mail communication is not considered secure. If you are communicating sensitive information, consider sending it in by postal mail or contacting Innisfree Hotels by phone. Please bear in mind that “guaranteed security” does not exist, whether on or off the Internet. Even so, we strive to take appropriate administrative, procedural and technical safeguarding measures to protect your Personal Information.


A cookie is a small text file created by a website server (including the Site server) and stored on your Device’s hard drive. Cookies save unique information that the website server can access while you are browsing our Site. Typically, cookies save information such as your website preferences, the date you last looked at a specific page, or a random number used to identify your particular Site session. Cookies help us measure how many visitors come to our Site and how many of these visitors are new or returning. Cookies also enable certain functions on our Site to function properly (such as booking engines) or more efficiently (retaining and auto-filling or transferring previously provided information from web page at the Site to the next, or from one Site visit to the next). Finally, cookies also can be used to collect anonymous information about the pages you visit at the Site. Cookies are not used by Innisfree Hotels to obtain any Personal Information that you do not affirmatively elect to provide to us.

We may elect to use third-party advertising companies to display ads on our Site. We do not control these third-party vendors, and these companies may use cookies or “single-pixel gifs (aka web beacons or action tags) to track the effectiveness of their ads.

Most website browsers allow you to deny or accept the cookie feature (refer to your browser’s help function for details). You can control the use of cookies on your computer, and even eliminate them. However, eliminating cookie use may interfere with the function of some services available through the Site. By entering and using our Site, you agree that we can place these types of cookies on your device.

Use of Reporting Services

We may elect, from time to time, to use independent reporting services to analyze anonymous aggregate information about user traffic to our Site (i.e., the information is not capable of being used to identify individual users).

Links to Other Sites

This Site may, from time to time, provide links to other websites as a convenience to visitors. These may include links to websites operated by government agencies, nonprofit organizations, and other private businesses unrelated to Innisfree Hotels. When using one of these links, you are no longer on this Site, and you are subject to the terms, conditions, and policies of that website.

Neither Innisfree Hotels, nor any officer or employee of Innisfree Hotels warrants the accuracy, reliability or timeliness of any information published by any external sites, nor endorses any content, viewpoints, products, or services linked from those systems, and cannot be held liable for any losses caused by reliance on the accuracy, reliability or timeliness of their information. Portions of such information may be incorrect or not current. Any person or entity that relies on any information obtained from those sites does so at his or her own risk.


Communications & Unsubscribing

Innisfree Hotels may from time to time mail, e-mail, telephone, or contact you by other means to notify you of upcoming special offers, new services, events, or other relevant information that we think may be of interest to you. By using the Site, you agree to receive certain electronic communications from Innisfree Hotels. Every e-mail communication from Innisfree Hotels or its authorized agents (other than reservation confirmations and similar-such communications), will contain explicit instructions for removing yourself from the applicable mailing list. You may also unsubscribe at any time by emailing


This Site is not intended to sell products or services or purchases by minors (as defined by applicable law), nor do we seek or desire to obtain Personal Information directly from minors. Even so, we cannot always determine the age of persons who access and use our websites. If a minor provides us with his/her data without parental or guardian consent, we encourage the parent or guardian to contact us to have this information removed and to unsubscribe the minor from future Provenance marketing communications.

Contact Us

If you have questions or concerns regarding this Policy, please contact our CMO, Jillian Glenn at

Notification of Changes:

As mentioned above, by using our Site, you have agreed to let us collect and use information per the guidelines of this Policy. If at some point in the future, there is a change to our information usage practices that affect your personal information, we will post those changes to this policy. To help you monitor those changes, this Policy has an effective date set out at the end of this document.